Make PowerPlay Golf Work For You

Benefits for Golf Clubs and Event Organisers

Golf clubs worldwide are becoming PowerPlay Golf Official Venues. Why?

MATERIAL BENEFITS FOR GOLF CLUBS

• to be able to run exciting golf events in half the time
• to increase green fee income
• to increase Society and Corporate golf customers
• to increase publicity for the golf club
• to increase visitors to the golf club’s website
• to increase their data capture ability
• to extend their tee time inventory with a 9-hole ‘late in the day’ product
• to give their customers more choice
• to enable their customers to play the game they’ve seen on TV
• to enable their customers to get a PowerPlay Golf® World Ranking
• to enable their customers to enter PowerPlay Golf® National Championships
• to build customer loyalty and membership renewal rates

MAXIMISE YOUR POWERPLAY GOLF® REVENUES

Golf Ball Sales: Retail special packs of PowerPlay Golf® balls. Speak to your local PowerPlay Golf® Partner for details, or contact the PowerPlay Golf® Events Office (see back cover).

Better Golf Day yields: Using PowerPlay Golf® as an addition to your normal golf day package adds an extra 9 holes’ revenue, and 1 or 2 more meals, to your regular 18 hole golf day package.

Increased green fees: Power Venues and Super Venues (see page 13) derive extra green revenue from ‘walk in’ PowerPlay GolfersTM. Also, play your PowerPlay Golf® Official Events as ‘open events’, to gain extra green fee income from local PowerPlay GolfersTM.

Extend your Tee Sheet: PowerPlay Golf® offers the complete 9-hole golf experience, enabling golf clubs to offer meaningful start times later in the day.

Lower member attrition rate: Lack of time to play is a major cause of member attrition rates. PowerPlay Golf® enables golfers to derive more value from their club membership, if they face time pressures when they play golf.

A new format for Society, Corporate and Golf Organisers Days: PowerPlay Golf® is a major new product for society and corporate golf. It will attract new business to your golf club, and adds variety and excitement to golf days. Take this genuine example from a golf club in the south of England:

A SUCCESSFUL POWERPLAY GOLF DAY
(April 2008 email from a golf club manager)

“Yesterday’s Powerplay Golf event was a great success. First, we had 56 participants in the actual competition, which raised £1120. Second, a group of 15 came in with a very late entry, and as all tee times had been allocated, they converted into a society booking worth £585. And third, from the day we got a couple of big society bookings worth £4.2k. So all in all, the day proved to be worth just short of £6K. For most of the participants it was their first PowerPlay experience, but absolutely all of them raved about it! Everyone wanted me to make sure they got an invitation to the next one, and many enquired about PowerPlay Golf for their own society days.”

WHEN TO OFFER POWERPLAY GOLF® AT YOUR GOLF CLUB

• Add it to your monthly competitions schedule for members, complementing your existing monthly medals and midweek events
• Run open PowerPlay Golf® Official Events for members and visitors
• Offer 27-hole events in which PowerPlay Golf® is the 9-hole morning event, with a standard 18-hole event in the afternoon
• Run late-in-the-day, 9-hole PowerPlay Golf® Official Events for members and visitors, to increase green fee sales and extend your available tee time inventory
• During the winter / off season, when weather restricts traditional 18-hole events and golf days - PowerPlay Golf® events take half the time
• Run an Official Qualifying Event, each year, for the PowerPlay Golf® National Championship in your country (see your PowerPlay Golf® Partner for details)
• Find out plans to stage PowerPlay Golf® events for PGA Club Professionals in your country, and discuss becoming a venue for these events with your PowerPlay Golf® Partner
• Add PowerPlay Golf® to your Society Golf and Corporate Golf product line

i) SUPER VENUES
PowerPlay Golf® always available
Contact your national PowerPlay Golf® Partner or representative for more details

A PowerPlay Golf® ‘Super Venue’ offers walk-in PowerPlay Golf® on a permanent basis, throughout the year.

‘Super Venues’ will attract a large percentage of casual PowerPlay Golf® green fees play in their local area. The website at www.powerplay-golf.com enables first-time and casual PowerPlay GolfersTM to find their local ‘Super Venues’, where they are always guaranteed to be able to play the game. Often, a golf club will become a ‘Super Venue’ by allocating its short course, or 9-hole course, to full-time PowerPlay Golf® whilst leaving its 18-hole course for special events only.

ii) POWER VENUES
PowerPlay Golf® available at regular set times during the week
Contact your national PowerPlay Golf® Partner or representative for more details

A PowerPlay Golf® ‘Power Venue’ offers PowerPlay Golf® at fixed or regular times, which golfers can view on www.powerplay-golf.com.

For example, set your course up for PowerPlay Golf® every Wednesday morning, or Sunday afternoon. Notify PowerPlay Golf® of this fact, and we will promote you as a ‘Power Venue’ on the website, along with promoting your available times. This enables your golf club to attract walk-in PowerPlay Golf® customers on a regular basis, without having to commit to permanent ‘Super Venue’ status.

Over time, the majority of PowerPlay Golf® played will be social or casual golf between friends. Super Venues and Power Venues will benefit most from this.